We are incredibly proud to be supporting The R&A at The Open again this year, harnessing the power of our global data and intelligence capabilities to deliver insights in real time and push the boundaries of what technology can bring to the game of golf.
In previous years, we have demonstrated the power of data and digital twin technologies in transforming experiences for fans worldwide, through the NTT DATA Wall and through ShotView. We’re excited to continue that journey this year, supporting The R&A with the same passion, precision, and commitment that has defined our partnership for more than a decade. The global scale of The Open is the ideal showcase for innovation and technology, and how these can transform experiences within both the sporting and wider business worlds.
A History of NTT DATA and The R&A
NTT DATA's partnership with The R&A began in 2013, marking the start of a dynamic collaboration that has significantly transformed The Open, golf's original Championship and the only golf Major outside the USA.
Over the years, this partnership has focused on leveraging NTT DATA's extensive capabilities in digital and IT solutions to enhance the fan experience, both onsite and online. This collaboration has set new standards in sports technology and fan engagement and supported The R&A's mission to grow the game globally while maintaining its rich traditions.
Each year, The Open pushes us to innovate, blending tradition with technology in a way that deepens the fan experience and brings everyone closer to the action. With partners like NTT DATA, we’re turning complex data into stories that excite, and connect.
At Royal Portrush, the NTT DATA Wall and ShotView showcase just how far we’ve come, from immersive real-time visualisations to AI-powered shot tracking, we’re giving fans deeper insight into every round.
2013
NTT DATA became The Open's Official Patron and IT Provider.
2014
Debuted the immersive NTT DATA Wall, providing comprehensive data analytics to fans everywhere.
2015
Launched the NTT DATA 'mini-wall' at St Andrews, allowing fan interactions through tweets for specific player data.2016
Made the NTT DATA Wall accessible online, featuring real-time 'Hotspots' for those not attending.2017
Used AR via HoloLens for real-time tournament visualisation on the NTT DATA Wall in the hospitality suite.2018
Enhanced the NTT DATA Wall with 3D visuals and live TV synchronisation, offering detailed hole-by-hole data analysis.2019
Introduced video AI at The Open, capturing fan emotions for instant highlights using Kirari and AI video clipping technologies.2020
Hosted 'The Open for the Ages', a virtual event featuring golf legends, as a response to the pandemic.2021
Launched the "My Newsfeed" service for personalised updates, providing fans with insights from 8 billion data points, regardless of their location.2022
Celebrating The Open's 150th year, we introduced the ground-breaking ShotView technology, enhancing fan engagement with live, data-driven insights.2023
Updates to the NTT DATA Wall enhance fan interaction with data on screen, alongside the reintroduction of ShotView technology and the debut of an AI-driven digital human guide.2024
Launched ShotView 2.0 and presented greater and more accurate insights on the NTT DATA Wall, allowing fans to get closer to the action than ever before. Alongside this, we showcased the transformative power of a private 5G network for enabling the next generation of technology driven transformation.Latest Insights
Tech Solutions & Integration