​Retail and consumer packaged goods​ | NTT DATA

Retail and CPG

​Retail and consumer packaged goods​

Step into a new era of retail and consumer packaged goods, using our technology and expertise to deliver seamless, personalized and sustainable shopping experiences.

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The next wave of retail and CPG: Smarter, faster and more connected

To stay ahead of the competition, you need products and experiences that resonate with today’s connected consumers. We’re at the forefront of retail and CPG transformation, equipping the world’s leading producers and retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they streamline their operations and engage their customers.

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Our Impact

24+

years’ extensive experience in the retail sector

200+

global retail clients

33%

of the global top 15 retails are NTT DATA clients

300+

retail-specific SMEs and consultants

Our Services

Discover how we can transform your retail operations.

Retail and CPG

Consulting Services

Optimize operations, enhance customer experiences and stay ahead of market trends with our consulting services. From digital transformation to AI-driven insights, we empower you to adapt, scale and compete.

Retail and CPG

Change Management

Navigate organizational transformations with customized strategies for smooth transitions and employee adoption.

Retail and CPG

Customer Experience

Transform the customer experience with seamless, personalized interactions on all channels, and enhance customer satisfaction and loyalty through data-driven insights and innovative solutions.

Retail and CPG

Financial Management and Compliance

Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.

Retail and CPG

Innovative Strategies

Stay ahead of industry trends with cutting-edge technologies and structured innovation programs tailored to your business needs.

Retail and CPG

Marketing and Sales

Elevate customer engagement and drive revenue with targeted marketing strategies, personalized insights and data-driven sales optimization.

Retail and CPG

Product Development and Merchandising

Accelerate innovation through agile methodologies and continuous delivery for robust, scalable and user-centric digital products.

Retail and CPG

Production and Quality Control

Enhance operational efficiency and ensure product excellence through advanced process optimization and predictive maintenance.

Retail and CPG

Retail Execution and Perfect Store

Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.

Retail and CPG

Store Operations

Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights, and ecommerce and m-commerce solutions.

Retail and CPG

Agile Supply Chain

Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.

Retail and CPG

Supply Chain and Logistics

Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.

Retail and CPG

Supplier and Sourcing Management

Optimize procurement process through strategic cost management, operational efficiency and proactive supplier collaboration using data-driven and AI enabled solutions.

Retail and CPG

Sustainability

Drive environmental responsibility with sustainable solutions that reduce carbon footprints, optimize resource usage and promote sustainable growth.

Retail and CPG

Training and Learning

Empower teams with scalable training solutions and continuous learning programs designed to boost productivity and engagement.

Our solutions

Asset Based Solutions

Syntphony Commerce & Payments

Retail solutions are no longer just about payments. Our Cloud Solution for Commerce integrates the best of Syntphony Loyalty, Pricing Management, Perfect Store, Sales & Payments to improve business performance.

Asset Based Solutions

Syntphony Autonomus Supply Chain

Empowering industries with instant, autonomous decision-making for operational excellence.

Asset Based Solutions

Syntphony Compliance Management

Accelerating compliance processes while ensuring regulatory alignment across global industries.

Asset Based Solutions

Syntphony Beyond Net Zero

Helping our clients to calculate their end-to-end environmental footprint and propose initiatives to reduce their impact, to foster decarbonisation and meet their net zero targets, while complying with the regulatory frameworks.

Asset Based Solutions

Syntphony Smart Sustainability

A comprehensive platform that uses AI to optimize resource use and network management in water, energy, mobility, and supply chain systems. We address environmental impact management, ensuring regulatory compliance, and improving operational efficiency for both the public and private sectors.

Asset Based Solutions

Syntphony Business Transformation

Helps scale operational improvements with automation, employee training and industry-specific innovation, through immersive and cloud-native components.

Asset Based Solutions

Syntphony AI

Provides a modular architecture to operationalise intelligent services, from conversational agents to predictive analytics, creating a unified data foundation across the value chain.

Case Studies

Explore how organizations in retail and CPG achieved their goals by partnering with NTT DATA.

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Vion Food Group

Vion and NTT DATA developed a comprehensive supply chain roadmap and identified improvement opportunities that could save close to 10% savings per year in transport costs.

Read the case study
Beverage

Revolutionizing retail trade spend with GenAI

We helped executives unlock $10 million in revenue at this global beverage leader through easy access to data and insights, powered by GenAI.

Read the case study
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Whisker

Our supply chain consultants developed an optimized packaging solution for Whisker that would save costs, improve lineside storage space and reduce waste, all while making unboxing easier for customers.

Read the case study

Our Partners

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How can we help you?

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