The next wave of retail and CPG: Smarter, faster and more connected
To stay ahead of the competition, you need products and experiences that resonate with today’s connected consumers. We’re at the forefront of retail and CPG transformation, equipping the world’s leading producers and retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they streamline their operations and engage their customers.
Our Impact
years’ extensive experience in the retail sector
global retail clients
of the global top 15 retails are NTT DATA clients
retail-specific SMEs and consultants
Our Services
Discover how we can transform your retail operations.
Retail and CPG
Consulting Services
Optimize operations, enhance customer experiences and stay ahead of market trends with our consulting services. From digital transformation to AI-driven insights, we empower you to adapt, scale and compete.
Retail and CPG
Change Management
Navigate organizational transformations with customized strategies for smooth transitions and employee adoption.
Retail and CPG
Customer Experience
Transform the customer experience with seamless, personalized interactions on all channels, and enhance customer satisfaction and loyalty through data-driven insights and innovative solutions.
Retail and CPG
Financial Management and Compliance
Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.
Retail and CPG
Innovative Strategies
Stay ahead of industry trends with cutting-edge technologies and structured innovation programs tailored to your business needs.
Retail and CPG
Marketing and Sales
Elevate customer engagement and drive revenue with targeted marketing strategies, personalized insights and data-driven sales optimization.
Retail and CPG
Product Development and Merchandising
Accelerate innovation through agile methodologies and continuous delivery for robust, scalable and user-centric digital products.
Retail and CPG
Production and Quality Control
Enhance operational efficiency and ensure product excellence through advanced process optimization and predictive maintenance.
Retail and CPG
Retail Execution and Perfect Store
Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.
Retail and CPG
Store Operations
Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights, and ecommerce and m-commerce solutions.
Retail and CPG
Agile Supply Chain
Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.
Retail and CPG
Supply Chain and Logistics
Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.
Retail and CPG
Supplier and Sourcing Management
Optimize procurement process through strategic cost management, operational efficiency and proactive supplier collaboration using data-driven and AI enabled solutions.
Retail and CPG
Sustainability
Drive environmental responsibility with sustainable solutions that reduce carbon footprints, optimize resource usage and promote sustainable growth.
Retail and CPG
Training and Learning
Empower teams with scalable training solutions and continuous learning programs designed to boost productivity and engagement.
Our solutions
Asset Based Solutions
Syntphony Commerce & Payments
Retail solutions are no longer just about payments. Our Cloud Solution for Commerce integrates the best of Syntphony Loyalty, Pricing Management, Perfect Store, Sales & Payments to improve business performance.
Asset Based Solutions
Syntphony Autonomus Supply Chain
Empowering industries with instant, autonomous decision-making for operational excellence.
Asset Based Solutions
Syntphony Compliance Management
Accelerating compliance processes while ensuring regulatory alignment across global industries.
Asset Based Solutions
Syntphony Beyond Net Zero
Helping our clients to calculate their end-to-end environmental footprint and propose initiatives to reduce their impact, to foster decarbonisation and meet their net zero targets, while complying with the regulatory frameworks.
Asset Based Solutions
Syntphony Smart Sustainability
A comprehensive platform that uses AI to optimize resource use and network management in water, energy, mobility, and supply chain systems. We address environmental impact management, ensuring regulatory compliance, and improving operational efficiency for both the public and private sectors.
Asset Based Solutions
Syntphony Business Transformation
Helps scale operational improvements with automation, employee training and industry-specific innovation, through immersive and cloud-native components.
Asset Based Solutions
Syntphony AI
Provides a modular architecture to operationalise intelligent services, from conversational agents to predictive analytics, creating a unified data foundation across the value chain.
Case Studies
Explore how organizations in retail and CPG achieved their goals by partnering with NTT DATA.
Vion Food Group
Vion and NTT DATA developed a comprehensive supply chain roadmap and identified improvement opportunities that could save close to 10% savings per year in transport costs.
Read the case study
Revolutionizing retail trade spend with GenAI
We helped executives unlock $10 million in revenue at this global beverage leader through easy access to data and insights, powered by GenAI.
Read the case study
Whisker
Our supply chain consultants developed an optimized packaging solution for Whisker that would save costs, improve lineside storage space and reduce waste, all while making unboxing easier for customers.
Read the case studyRelated Insights
Partnership
Google Cloud Next 2025
How can we help you?
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