Reigniting Growth in Consumer Goods | NTT DATA

Consumer Goods

Reigniting Growth in Consumer Goods

Solutions and consultancy services for the CPG sector

The consumer goods sector is metamorphosing from one in which size and scale were the main drivers, to a much more heterogeneous and dynamic industry in which traditional players are challenged to create value and growth.

Categories are fragmenting and consumer expectations are changing, and as e-commerce, DTC and social media gain importance, digitally-savvy niche brands have proved better at exploiting these trends to win over customers.

To succeed in this environment, CPG players need to leverage digital technologies to become more agile and fortify the key capabilities that differentiate them in the marketplace. In this way, they can create a distinctive value proposition for retail partners and lasting brand loyalty with consumers.


Business & Technology Consulting

With extensive experience in both strategic and technology consulting for CPG brands, NTT DATA consultants specialize in end-to-end engagements designed to improve operations and create a distinctive value proposition for a brand.

Solution Implementation

As well as implementing our own and leading best-of-breed solutions from our partners, NTT DATA can develop custom B2B and DTC solutions for a wide range of platforms, including mobile, web, XR and the cloud.


NTT DATA has the resources and skillsets to enable CPG players to offload non-core funtions, such as customer support or IT, and instead focus investment and management time on their distinctive capabilities.



Brands don’t lack ideas, but they need to get better at execution. We can help with solutions for project and portfolio management, product formulation, product development, compliance and configuration.

Marketing & Sales

We are skilled in deploying solutions for sales planning, sales force automation, trade promotion management, sales performance management, omnichannel customer service.

Conversational AI

Create a differentiated digital-first brand experience with eVA, NTT DATA’s conversation AI platform, using multiple channels: call center, website, mobile, chatbots, WhatsApp interactions, Google Home, SMS, etc.

Disruptive Technologies

We can advise CPG firms on the promising opportunities for disruptive technologies such as AI and blockchain in areas such as optimizing sales, understanding consumers and managing inventory. 

Operations Optimization

NTT DATA has extensive experience with factory-floor solutions in areas such as manufacturing execution systems, assets operations and maintenance, assets performance management and supply chain optimization.