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The consumer goods sector is metamorphosing from one in which size and scale were the main drivers, to a much more heterogeneous and dynamic industry in which traditional players are challenged to create value and growth.
Categories are fragmenting and consumer expectations are changing, and as e-commerce, DTC and social media gain importance, digitally-savvy niche brands have proved better at exploiting these trends to win over customers.
To succeed in this environment, CPG players need to leverage digital technologies to become more agile and fortify the key capabilities that differentiate them in the marketplace. In this way, they can create a distinctive value proposition for retail partners and lasting brand loyalty with consumers.
SERVICE LINES
Business & Technology Consulting
With extensive experience in both strategic and technology consulting for CPG brands, NTT DATA consultants specialize in end-to-end engagements designed to improve operations and create a distinctive value proposition for a brand.
Solution Implementation
As well as implementing our own and leading best-of-breed solutions from our partners, NTT DATA can develop custom B2B and DTC solutions for a wide range of platforms, including mobile, web, XR and the cloud.
Outsourcing
NTT DATA has the resources and skillsets to enable CPG players to offload non-core funtions, such as customer support or IT, and instead focus investment and management time on their distinctive capabilities.
Selected Solutions
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users. It has been specifically tailored to the needs of Retail to drastically reduce customer service costs as well as shop network support.
Asset Based Solutions
Syntphony Payments
It is NTT DATA's SaaS payment management platform. It offers full control and flexibility to create value for the end customer and securely manages all payment methods and channels.
Asset Based Solutions
Syntphony Perfect Store
Syntphony Perfect Store revolutionises product recognition and in-store payments. It enables direct product recognition with augmented reality and AI-powered machine learning. Welcome to the perfect shop and the perfect category.
Asset Based Solutions
Syntphony Pricing Management
Smarter pricing and higher profits. Syntphony Pricing Management addresses the challenges of traditional pricing with intelligent pricing management that ensures consistency across all channels. It allows you to track every pricing process at any time.
Asset Based Solutions
Syntphony Sales
It is the centralised SaaS platform offering a complete set of omni-channel retail solutions tailored to a variety of needs, both physical and digital. With a robust web services architecture and open source middleware, it ensures seamless integration across all major hardware vendors.
Asset Based Solutions
Syntphony Loyalty
It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.
Innovation
Lack of ideas is not a problem for brands, but they do need to improve execution, an area where we can help with solutions for portfolio and project management, product formulation and development, compliance, and configuration.
Marketing & Sales
We are experts in the implementation of sales planning, automation and operations solutions, as well as omni-channel customer service and promotions management.
Disruptive Technologies
We offer strategic advice on the opportunities presented by disruptive technologies such as AI and blockchain in sales optimisation, consumer behaviour, inventory management and other key areas.
Operations Optimization
NTT DATA has extensive experience in industrial plant solutions, in areas ranging from industrial execution systems to operation, maintenance and asset management to supply chain optimisation.