Reinventing Retail, Creating More Value | NTT DATA


Reinventing Retail, Creating More Value

Solutions and consultancy services for the retail sector

The retail sector is changing rapidly as the boundaries between the physical and online worlds blur. Shopping journeys are more complex than ever and customers and value chain partners expect to interact anytime, anywhere and on any device.

With the competition just one click away, retailers need to create deeper, more meaningful B2B and B2C relationships that are more data-driven and more valuable, while ensuring the operational side of the business delivers the agility and flexibility needed in today’s turbulent environment. 

NTT DATA has more than 24 years of experience in the retail sector working with leading retailers of all types: fashion retailers, grocers, speciality retailers, department stores and e-tailers.


Business & Technology Consulting

With extensive experience in both strategic and technology consulting, NTT DATA consultants specialize in end-to-end engagements that deliver a timely and cost-effective solution to your retail business challenge.

Solution Implementation

As well as implementing our ready-to-run solutions designed specifically for retailers, we help our clients adopt customer-facing as well as back-office applications leveraging technology such as AR/VR, AI, Cloud, IoT or Blockchain among many others.

Outsourcing Services

NTT DATA can provide retailers with additional skillsets and resources to relieve the pressure on internal teams by optimizing costs and help them successfully deliver digital transformation strategies.


Churn & NBA

By leveraging advanced analytics and AI, our Capiolty-Loyal solution helps retailers to better monetize their loyalty programs, reduce churn and increase customer life time value by identifying next best actions.

Conversational AI

NTT DATA has adapted EVA, its conversation AI platform, to enable retailers to offer customers differential social media interactions and personalized conversations that directly increase sales. Our solution can dramatically reduce the cost of both customer support service and store support service whilst enhancing their experience.

Unattended Stores

We offer solutions that enable stores to provide a frictionless shopping experience and 24/7 service, such as Scan&Go, which permits the shopper to scan products and pay for them using their phone, and Grab&Go, which enables shoppers to simply grab the products from the shelves and leave the store, with the payment processed automatically.

In-store Tracking

Learn more about your customers’ behavior and preferences using our Capiolty-DataValue solution, which offers rapid time to value by leveraging security camera infrastructure to track shoppers’ movements anonymously, so respecting privacy.

In-store Navigation

Capiolty-Shopp leverages XR technology to show customers the optimum route to the products on their shopping list and lets retailers gain insight into the spatial performance of their stores using heat maps. 

Marketing & Sales Efficiency

Leverage your customer and partner data to build loyalty, adopt data-driven marketing techniques, and personalize the B2B and B2C client experience using advanced analytics models.