Companies are increasingly adopting tools based on generative artificial intelligence in order to optimize and streamline the daily tasks of their employees. From writing emails or drafting documents to generating reports, these solutions offer valuable support, allowing people to focus on strategic and creative tasks while reducing the administrative workload.
NTT DATA, together with its partner Microsoft, initiated a project to integrate the M365 Copilot solution into MASMOVIL (now MASORANGE) to help its employees work smarter and faster with the power of artificial intelligence. The project is a pioneer in Spain and has had a significant impact on the organization: a return on investment of over 400%, significant savings in the time employees spend on daily tasks and a shift in the way they work.
The customer
MASORANGE, born from the merger of the operations in Spain of Orange and MASMOVIL, is the largest telecommunications operator in the country in terms of number of customers, with more than 37 million lines comprising broadband and mobile. In addition to MASMOVIL and Orange, there are other important brands in the market, both national (Yoigo, Jazztel, Simyo, Pepephone, Lebara, Lyca and Llamaya) and regional (Euskaltel, R, Telecable, Guuk and Embou), covering all the needs of customers (individuals, public administrations and companies) in Spain. MASORANGE has more than 29 million households marketed with its fiber optic offer and covers 99% of the Spanish population with its 4G mobile network and more than 84% with the new 5G technology, with which it covers more than 2,700 municipalities throughout Spain.
As part of its digital transformation process, MASORANGE is firmly committed to the implementation of solutions and use cases based on generative artificial intelligence. In this context, Microsoft and NTT DATA proposed the adoption of the M365 Copilot solution as a pilot test to assess its usefulness and real impact on individual productivity and on the work dynamics between teams in the organization.
The Challenge
The company's requirements were established at the beginning of this project with MASMOVIL, which contemplated the development of a tool based on generative artificial intelligence that would help its employees to carry out their daily tasks in a more agile and simple way.
The challenge of this pioneering project was to implement the Microsoft Copilot solution, to enable users to be trained in its use, and at the same time, to identify those tasks in which M365 Copilot added the most value, and to be able to measure and evaluate the impact within the organization.
For NTT DATA and our clients, it is key to understand how to apply artificial intelligence so that users can see its value. Our contribution in this pioneering project in Spain has been to analyze and evaluate where this technology can bring more value within the organization.
The solution
The solution was the integration of M365 Copilot, a generative artificial intelligence tool integrated into the Microsoft 365 ecosystem, and designed to help improve the management of daily tasks such as summarizing emails or building a presentation.
Thanks to NTT DATA's extensive experience in technology adoption projects around the Microsoft ecosystem, Microsoft recommends us as a strategic partner for the adoption of Copilot M365.
NTT DATA delivers the Copilot training and support, as well as the impact it has had on its users:
Trainings on how to use Copilot across the different applications of the Microsoft 365 ecosystem (Word, Excel, PowerPoint, Outlook, Teams, among others).
- Creation and design of the M365 Copilot community as an access point to all relevant content and information of the project.
- Support to 'copilots' and dynamization of a network of Champions
- Collection of business use cases
- Impact measurement on productivity, collaboration, efficiency and work quality.
We are very pleased with the project carried out by NTT DATA. Microsoft's Copilot solution allows us to integrate generative artificial intelligence into our employees' day-to-day work and measure the benefits in terms of return on investment and savings in hours spent on less productive tasks. We are proud to be pioneers in Spain in having implemented this solution that is changing the way we work.
The result
Following the integration of the Microsoft365 Copilot in a first group of 300 MASMOVIL employees, we identified the following results:
- The average time savings of approximately 55%, regarding those specific tasks in which time savings have been identified thanks to the use of Copilot.
- Average time savings per person: 3 hours per month.
- Return on investment of more than 100%.
- Overall adoption rate among employees: 80%, representing the percentage of users who use the tool on a regular basis.
NTT DATA and Microsoft are revolutionizing how businesses harness generative AI to boost productivity and drive digital transformation with the roll out and implementation of Microsoft Copilot. Trust us to be the right partner for your journey towards innovation and excellence and don’t miss out what we’ve done for this major telco company.
Thanks to NTT DATA, the telecommunications operator became one of the first companies in Spain to adopt Copilot and was able to evaluate the main benefits of this technology. Clearly, this is a strong commitment to generative artificial intelligence to explore its potential and how it can benefit the business.
