Seamless growth through digital precision
Transform your brand's digital presence and enable growth with our specialized digital marketing and digital commerce solutions. By leveraging advanced martech tools and data-driven insights, we help you overcome common challenges such as fragmented customer journeys, siloed data and platform inefficiencies. Our comprehensive approach enables you to grow customer loyalty, increase conversion rates and maximize ROI through strategic campaign activation, personalized content creation and robust platform management.
Digital Marketing
Elevate your brand's presence and enable success with our comprehensive suite of Digital Marketing services. We specialize in campaign activation, ensuring the seamless execution of your marketing initiatives. From crafting compelling content to managing the content supply chain, we ensure your message resonates effectively. Our Creative and Brand services ensure consistency and impact across all touchpoints, while our martech and adtech services equip you with the latest technology to elevate your marketing performance.
Digital Commerce
Transform your online retail experiences with user-centric design and technology to drive sales, boost operational efficiency and increase customer satisfaction. Our Digital Commerce services easily blend new platforms with your existing systems to create a robust digital ecosystem. We optimize your search functionalities for faster, more accurate results that lead to higher satisfaction and increased conversions. As experts in applications for marketplace operations, we can help you manage every aspect of your digital marketplace with precision and ease. Partner with us to get the right solution that will scale with your business growth.
Experience Optimization
Elevate your digital presence, maximize engagement and boost conversions with our Experience Optimization service. With cutting-edge technology and deep analytical insights, our experts in customer data platforms (CDPs) dive deep into customer interactions to understand user experiences. With our Customer Journey Analytics, we map and analyze the paths your customers take, then help you refine marketing strategies, optimize engagement and improve results. Our comprehensive approach includes SEO strategies to attract more traffic, conversion rate optimization (CRO) and A/B testing to convert more visitors into customers. Working with us, you’ll gain a deeper understanding of your customers and see increased engagement and conversions.
Our Impact
design studios around the world
people with deep CX design expertise
global clients across a range of industries
customer engagements enabled each year
Case Studies
CX and Digital Products
L’Oréal collaborated with NTT DATA on an experience-driven initiative
NTT DATA dovetails its conversational AI, eva, with GenAI to reimagine CX for L’Oréal
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CX and Digital Products
Nexi
Reducing downtime and improving productivity at global manufacturing facilities through RealWear AR headsets.
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CX and Digital Products
Revolutionizing global mobile banking
We worked with UniCredit to enhance a global mobile banking app.
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CX and Digital Products
dōcō by Renfe
The dōcō app allows users to plan trips and buy tickets and mobility services on one platform
Read the case studyAwards and recognition
Everest Group | 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024
ADI Compasso d’Oro Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system built for a more ecofriendly future.
The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024
Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions
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