Media Solutions - OTT Streaming Observatory | NTT DATA

Media solutions

OTT Streaming Observatory

Continuous improvement of streaming services through a benchmark analysis

Given the intense competition in the sector, video streaming providers need to constantly monitor how their service offering compares to those of their competitors so they can identify areas for improvement, if necessary. It is particularly important to be able to rapidly identify situations of poor quality of experience for end-users, such as slow download or rebuffering, in a predictive manner to avoid disappointing end-customers.

The NTT DATA OTT Streaming Observatory is a benchmark reporting service to help clients understand how they are performing in the streaming ecosystem by considering technical KPIs relating to quality against those of their competitors in the market.

A subscription to the NTT DATA OTT Streaming Observatory gives clients a detailed report showing OTT Streaming providers ranked according to technical quality benchmarks. Through its own metrics and methodologies, NTT DATA can extract relevant data from benchmarked streamers' players and analyze technical KPIs like bitrates, streaming protocols, audio coding, etc., together with its own NTT DATA QoE Indexes, which measure playback fluency, streaming robustness, and end-user perceived quality.

The OTT Streaming Report is easy to understand and provides insights on the client's performance and suggested improvement strategies relating to Quality of Experience, with specific recommendations for technical improvements.

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